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How Docusign IAM for Sales helps speed up the sales lifecycle

Updated 26 Mar 2025
Summary3 min read

Want to speed up sales contracts and workflows? Discover how IAM for Sales injects AI into the sales lifecycle to do exactly that.

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Speed is of the essence at every step in sales. When it comes to lead generation, the ideal window for contacting a lead is now five minutes or less. From that first contact, injecting speed across the sales lifecycle can help improve cash flow, increase revenue and profitability, and ultimately enable growth.

Of course, speed in sales can mean wildly different things in different industries. In some cases, getting from opportunity to closed deal can happen in as little as a week or so; while for bigger B2B deals, months of negotiations can feel fast. 

But whatever the length of your typical sales lifecycle, there’s one thing you share in common with everyone else trying to sell things: you’re likely under pressure to close deals faster than you currently do.

Question is, how can you accelerate sales? Already armed with a plethora of sales tools and techniques, where can you streamline sales processes and improve your team’s productivity and efficiency?

 If you take a look under the hood of your sales process, it’s likely you’ll find a few lingering manual steps or convoluted workflows. Poor visibility into commitment status, terms, analytics, and performance can lead to further inefficiencies — and it all adds to the time it takes to close those deals. 

There is a simple fix: automation and AI

By automating critical workflows across the sales cycle, your teams can sell faster and prevent revenue leakage. And Docusign IAM for Sales makes this automation easy. Powered by AI, it modernises and simplifies how agreements are drafted, negotiated and executed, helping to:

  • Boost seller productivity and deal velocity

  • Make smarter decisions

  • Reduce business risk

  • Extract more value from deals

Docusign customers are already reaping the benefits of this automated, AI-powered sales tool. For example, Tipalti has recorded a 70% decrease in the number of steps required to create an order form. Calendly has recorded a staggering 832% increase in e-signature transactions. And Checkr has reduced the number of templates they use from 400 down to just three. It all points to faster, more manageable sales processes, which in turn helps close deals faster. 

Join our webinar on maximising seller productivity

Want a clear picture of how Docusign IAM for Sales can help power up your sales agreements and accelerate your sales lifecycle? Watch on demand now and learn how to:

  • Automate sales tasks for higher productivity and lower compliance risk

  • Streamline deal flow with dynamic templates and advanced workflows

  • Boost time-to-revenue with easy-to-deploy solutions and seamless tool integrations

  • Integrate effortlessly with existing CRMs such as Salesforce, Dynamics, and Netsuite

It’s a great opportunity to see how impactful Docusign IAM for Sales could be on your sales processes, and give you a sense of how agreement automation, AI, and analytics could improve both efficiency and productivity in your organisation. 

Watch on demand now.

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